Who We Are
MADE LOKAL by Melissa is a Filipino-owned business enterprise that offers hand-crafted footwear made by local artisans who are part of the century-old shoe-making tradition of Marikina City -- the "Shoe Capital" of the Philippines.
Melissa is my name and I am the brand owner. MADE LOKAL by Melissa started as a side hustle when I was still working in a BPO company as part of its Human Resources team. My goal is to promote locally made products, hence the name Made Lokal.
Since I am a Marikenya, MADE LOKAL by Melissa's current focus is to support the local shoe industry by promoting Marikina-made shoes. We are primarily promoting our local products in the online market and making them available to the global online community. We envision offering a wider variety of locally made products that showcase the ingenuity and craftsmanship of the Filipino people.
MADE LOKAL by Melissa mainly offers footwear for women. The shoes are made of high quality faux leather material, created by hand by Marikina shoemakers using traditional techniques passed on and perfected through generations of local artisans.
During the pandemic, footwear sales took a hit which displaced a number of our local shoemakers. To provide livelihood assistance, MADE LOKAL by Melissa started offering leather accessories which are also handmade by the shoemakers.
MADE LOKAL by Melissa is a fairly new player in the online retail market, starting modest online operations in September 2016 through Facebook and Instagram. It was formally entered as business on February 2017.
MADE LOKAL's promise to its clients is to provide comfort and style in its shoes while also offering affordability and durability.