Who We Are

MADE LOKAL by Melissa is a Filipino-owned business enterprise that offers  hand-crafted leather accessories, and footwear that are made by local artisans who are part of the century-old shoe-making tradition of Marikina City -- the "Shoe Capital" of the Philippines.

 

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My name is Melissa and I am the brand owner. 

 

MADE LOKAL by Melissa started as a side hustle in August 2016 when I was still working in a BPO company as part of its Human Resources team. My goal is to promote locally made products, hence the name Made Lokal.

Since I am a Marikenya, MADE LOKAL by Melissa's initial focus was to support the local shoe industry by promoting Marikina-made shoes. We are primarily promoting our local products in the online market and plans to make it available to the global online community. We envision offering a wider variety of locally made products that showcase the ingenuity and craftsmanship of the Filipino people.

I started MADE LOKAL by Melissa with 4 pairs of shoes. I used to be a reseller and got my shoes from of a local shoe factory. I was selling through Facebook and Instagram and my clients when I was starting were my friends and colleagues.

Our shoes and accessories are made of high quality faux leather material, created by hand by Marikina shoemakers using traditional techniques.

My initial 4 pairs of shoes grew to a box-full then eventually to a shelves-full of shoes. Pre-Pandemic, I had 2 physical locations -- Glorietta, and Vertis North. But due to the pandemic, footwear sales took a hit and there was a dramatic decrease of demand of shoes. This also resulted to a number of our local shoemakers being displaced from work. In order to survive and to provide livelihood assistance, MADE LOKAL by Melissa started offering personalized leather accessories which are also handmade by the shoemakers.

Slowly, I ventured into starting my own manufacturing shop for leather accessories. I have started offering a veriety of personalized leather accessories and has accepted orders for custom-made items for companies / businesses. This has kept me going, and through this, I was able to provide employment and opportunities to our local workers.

MADE LOKAL's promise to its clients is to provide comfort and style in its shoes, and to provide quality-made leather accessories while also offering affordability and durability.